Welcome to Lucent Digital Marketing Ltd. (“Company,” “we,” “us,” or “our”), a digital marketing agency based in Ontario, Canada. These Terms of Service and Privacy Policy govern your access to and use of our website, services, marketing programs, deliverables, and any related materials. By accessing our website or engaging our services, you agree to be legally bound by these Terms. If you do not agree, you must discontinue use of our website and services immediately.
By using our website or entering into a service agreement with us, you confirm that you have read, understood, and accepted these Terms. If you are entering into an agreement on behalf of a corporation or other legal entity, you represent that you have the authority to bind that entity to these Terms. We reserve the right to update or modify these Terms at any time. Continued use of our services following any changes constitutes acceptance of the revised Terms.
The Company provides digital marketing and growth services primarily for home service businesses. These services may include website design and development, search engine optimization (SEO), AI-enhanced SEO and content creation, paid advertising management across platforms such as Google and Meta, landing page development, CRM and automation setup, analytics tracking, conversion rate optimization, and strategic consulting. The specific services, deliverables, timelines, and pricing applicable to each client will be outlined in a separate written agreement, proposal, or invoice.
The Company retains discretion over the methods, tools, technologies, and strategies used to deliver services. Nothing in these Terms shall be interpreted as a guarantee of specific results.
Marketing performance depends on numerous external factors outside of the Company’s control, including market conditions, competition, advertising budgets, seasonality, platform algorithm changes, and client responsiveness. Accordingly, the Company does not guarantee specific rankings, revenue increases, lead volume, cost per lead, return on investment, or any other performance metric. Any projections, forecasts, or case studies provided are illustrative only and do not constitute guarantees of future performance.
Clients are responsible for providing accurate and complete business information, timely approvals, and necessary access to third-party platforms including advertising accounts, hosting providers, domains, and analytics tools. Clients remain solely responsible for their business operations, service delivery, customer communications, regulatory compliance, and the accuracy of any claims made in advertising or on their website.
The Company shall not be liable for losses, claims, or disputes arising from the Client’s business practices, fulfillment of services, or representations made to customers.
Our services may involve third-party platforms such as Google, Meta (Facebook and Instagram), hosting providers, CRM systems, analytics providers, and payment processors. The Company is not responsible for outages, algorithm changes, policy updates, account suspensions, ad disapprovals, or other actions taken by third-party platforms. If an advertising or social media account is restricted or suspended due to policy violations, misleading claims, or prohibited conduct by the Client, the Company shall not be held liable.
Clients agree to pay all fees as outlined in their service agreement or invoice. Fees may include one-time setup charges, recurring monthly retainers, or other agreed-upon amounts. Payments are due on the specified billing dates. Failure to make timely payments may result in suspension of services, withholding of deliverables, or termination of the agreement.
All fees are non-refundable unless otherwise stated in writing. Marketing services involve strategic planning, execution, and labor, and once work has commenced, payments are earned and non-recoverable.
All proprietary systems, frameworks, strategies, automation processes, templates, scripts, and internal methodologies developed or used by the Company remain the exclusive intellectual property of the Company. Upon full payment, custom website designs and specific creative assets produced exclusively for the Client may be transferred for Client use, subject to any agreed limitations. The Company retains the right to display completed work in its portfolio and marketing materials unless otherwise agreed in writing.
Clients may not reproduce, resell, reverse engineer, or distribute the Company’s proprietary systems or internal processes.
The Company collects limited personal and business information necessary to provide services, including contact details, business information, payment information processed through secure third-party providers, and website analytics data. We do not sell personal information.
When collecting data on behalf of Clients through advertising campaigns, websites, or forms, the Client remains the data controller responsible for compliance with applicable privacy laws, including Canadian privacy legislation and, where applicable, United States regulations. The Company acts as a data processor where appropriate.
Both parties agree to maintain the confidentiality of proprietary or sensitive information shared during the course of the engagement. Confidential information shall not be disclosed to third parties except as required by law or necessary to perform services.
To the fullest extent permitted by law, the Company shall not be liable for indirect, incidental, consequential, or special damages, including but not limited to lost profits, lost revenue, business interruption, or reputational harm. The Company’s total liability for any claim arising out of or relating to the services shall not exceed the total amount paid by the Client to the Company during the three (3) months preceding the event giving rise to the claim.
Marketing and business growth involve inherent risk, and the Client acknowledges and accepts this risk.
The Client agrees to indemnify and hold harmless the Company, its directors, employees, and contractors from any claims, damages, liabilities, or legal expenses arising from the Client’s business operations, advertising claims, regulatory violations, or breach of these Terms.
Either party may terminate services in accordance with the terms set out in the signed service agreement. The Company reserves the right to terminate services immediately if the Client fails to make payments, requests unlawful or deceptive marketing practices, or otherwise breaches these Terms. Upon termination, outstanding balances remain payable, and the Company is not obligated to continue services.
These Terms shall be governed by and interpreted in accordance with the laws of the Province of Ontario and the laws of Canada applicable therein. Any disputes shall be resolved in the courts of Ontario.
